Privacy Policy

Last updated: May 12, 2026

1. Who we are

This website (littletonphysicaltherapy.com) is operated by Littleton Physical Therapy. For privacy inquiries, contact us at [email protected].

2. What we collect

Analytics (anonymized): We use Google Analytics 4 to understand visitor behavior. GA4 collects IP address (anonymized), browser type, device, referrer, and pages viewed. We do not collect names, addresses, or other personal identifiers via analytics.

Email subscriptions (optional): If you subscribe to our newsletter, we collect your email address via MailerLite. You can unsubscribe at any time.

Contact form (optional): If you contact us, we receive your email and message contents.

Advertising cookies: Google AdSense uses cookies to serve relevant advertisements. Funding Choices (Google CMP) collects your consent preferences in line with TCF v2.3.

3. Why we collect it

  • To understand which articles are useful so we can write more of them
  • To send newsletter content (only if you subscribe)
  • To respond to your contact inquiries
  • To serve relevant advertisements through AdSense
  • To detect and prevent abuse, fraud, or technical issues

4. Third-party services

We use the following third parties that may collect data about your visit:

  • Google Analytics 4 — analytics (anonymized IP)
  • Google AdSense — advertising (uses cookies)
  • Funding Choices — Google-certified Consent Management Platform
  • Cloudflare — hosting and CDN (may set security cookies)
  • MailerLite — email subscriptions (only if you opt in)
  • Amazon Associates — affiliate tracking (only on link click)

5. Your rights (GDPR + CCPA)

If you are located in the EU/EEA, UK, or California, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion ("right to be forgotten")
  • Object to processing
  • Withdraw consent for advertising cookies at any time via the consent banner
  • Lodge a complaint with your data protection authority

To exercise these rights, contact [email protected].

6. Cookies

See our Cookie Policy for details on which cookies are used and how to control them.

7. Data retention

  • Analytics: 14 months (GA4 default)
  • Email subscribers: until you unsubscribe
  • Contact form submissions: 12 months unless an active inquiry

8. Children

This site is not directed at children under 16. We do not knowingly collect personal information from children. If you are a parent and believe we have collected such information, please contact us so we can delete it.

9. Changes to this policy

We may update this policy from time to time. Material changes will be flagged at the top of the page.